For VertiLink, I had the privilege of spearheading the conceptualization and development of their logo. From the outset, we recognized the importance of crafting a visual representation that would resonate with the brand's ethos and the aspirations of its stakeholders. I provided an array of five distinct logo concepts, each tailored to encapsulate VertiLink's mission and vision in a unique manner.

It's worth noting that the journey to finalize a design was rigorous. VertiLink had previously collaborated with other designers, making me their third and final consultant in this endeavor. This underscored the significance of our task, especially given the challenge of achieving a consensus among the board's nine members. Through collaboration, feedback, and iterative refinements, we navigated this challenge successfully, arriving at a design that harmonized the diverse perspectives of the board while staying true to the essence of VertiLink.


Submitted Concepts

Initial Concepts